Tinker Hatfield


Publication Design
Fall 2021 – 5 weeks
Under the guidance of Jayme Yen


Tinker Hatfield, often known by his nickname "The Architect," has long been recognized as the most accomplished visionary in the footwear industry. Hatfield is seen as the equal-part counterpart of the greatest player ever to play the game of basketball. Michael "Air" Jordan This project focused on producing a publication commemorating the creative process, impact, life journey, and legacy of legendary footwear designer Tinker Hatfield.

This sample publication traces and documents the story, purpose, and innovation behind five of Tinker's iconic sneaker silhouettes through documentation of sketches, prototypes, and original text from Tinker Hatfield and treasures from the Nike archives. Readers will find the beginning and end of their favorite sneaker designs while uncovering the framework that has inspired millions.





Cover
Spreads







Content Map



Project Details


CLIENT
Jayme Yen

MY ROLE
Research, Visual Design, Content, Layout, Cover, Binding

TOOLS
Figma, Illustrator, Photoshop

Content Deliverables

Print Publication (101 pages)

Title
Front and back cover
Introduction 
Content (articles, interviews, poems, etc). 
Bibliography