Tinker Hatfield
Publication Design
Fall 2021 – 5 weeks
Under the guidance of Jayme Yen
Tinker Hatfield, often known by his nickname "The Architect," has long been recognized as the most accomplished visionary in the footwear industry. Hatfield is seen as the equal-part counterpart of the greatest player ever to play the game of basketball. Michael "Air" Jordan This project focused on producing a publication commemorating the creative process, impact, life journey, and legacy of legendary footwear designer Tinker Hatfield.
This sample publication traces and documents the story, purpose, and innovation behind five of Tinker's iconic sneaker silhouettes through documentation of sketches, prototypes, and original text from Tinker Hatfield and treasures from the Nike archives. Readers will find the beginning and end of their favorite sneaker designs while uncovering the framework that has inspired millions.
This sample publication traces and documents the story, purpose, and innovation behind five of Tinker's iconic sneaker silhouettes through documentation of sketches, prototypes, and original text from Tinker Hatfield and treasures from the Nike archives. Readers will find the beginning and end of their favorite sneaker designs while uncovering the framework that has inspired millions.
Cover
Content Map
Project Details
CLIENT
Jayme Yen
MY ROLE
Research, Visual Design, Content, Layout, Cover, Binding
TOOLS
Figma, Illustrator, Photoshop
Jayme Yen
MY ROLE
Research, Visual Design, Content, Layout, Cover, Binding
TOOLS
Figma, Illustrator, Photoshop
Content Deliverables
Print Publication (101 pages)Title
Front and back cover
Introduction
Content (articles, interviews, poems, etc).
Bibliography