ajea®

Jordan Brand Product Graphics

During my internship with Nike and Jordan Brand, I had the unique opportunity to engage in three distinct project types, spanning from conceptual design to graphics and branding design. I honed my skills alongside artists, inventors, and specialists, striving to elevate the athlete's experience. Beyond design, I conducted meticulous consumer research, collaborated with cross-functional teams, and created hyperlocal products, all while maintaining a keen understanding of brand history and trends. My role encompassed every aspect of the design process, from concept ideation to timely project completion, driven by a passion for innovation and storytelling and enabled by strong communication and organizational skills. My journey was marked by a relentless commitment to excellence and a deep passion for storytelling through design.

Jordan Elite Badge Identity

The project aimed to create a distinctive sponsorship badge for elite high school basketball teams within Jordan Flight Schools, representing the program's core identity and appealing to both students and educational institutions. The badge needed to establish consistent branding, differentiating Jordan Brand-sponsored programs from non-sponsored ones, while also being adaptable for gym branding and apparel. The overarching goal was to infuse a fresh and unique aesthetic, setting it apart from existing logos like the Nike Elite Badge or other Jordan sponsorship logos.

            

Crafting the Essence of Jordan

In the logo design process, we delved into the essence of Jordan Brand, aiming to capture what it means to be the best and translate that essence into an emblem of honor for our sponsorship. We crafted a badge that not only adheres to the core brief requirements but is also inspired by the ideals of unity, teamwork, and completeness. We reimagined the logo with six segments, where five of these segments symbolize the players on the court while the sixth embodies the coach, showcasing the unity between players and coaches, reminiscent of the legendary duo of MJ and Phil Jackson. Each segment also pays homage to the six rings MJ won during his illustrious career, serving as a testament to his greatness.