001. Lululemon x Lewis Hamilton (Coming Soon)
“What I love about Lululemon is that they see movement the same way I do. A workout is never just a workout–it's part of a journey to fulfilling your potential.” — Lewis Hamilton
002. Lululemon x Usal® (Coming Soon)
“The fastest growing outdoor community in the world” – REI
003. Lululemon x Erewhon
Program:
Project Details:
Description:
Special Projects
Summer (2025)
Role: Apparel Graphics
Tools: Figma, Miro, Adobe Creative, Flex PLM
Guided by:
Ozz Nooryani,
Sr.Design Director
Lululemon Energy & Collabs
Lance Freitag,
Senior Director, Art Dept. and Graphics Department
Tools: Figma, Miro, Adobe Creative, Flex PLM
Guided by:
Ozz Nooryani,
Sr.Design Director
Lululemon Energy & Collabs
Lance Freitag,
Senior Director, Art Dept. and Graphics Department
lululemon and Erewhon have launched their first-ever collaboration: a premium capsule collection celebrating their shared values of community and wellbeing. Focused on feeling good inside and out, the collection fuses lululemon’s technical innovation and performance fabrics with Erewhon’s elevated, mindful aesthetic. Featuring all-new lifestyle and performance pieces for Men, Women, and Accessories, the collection draws inspiration from Los Angeles’ neighborhoods and Erewhon’s signature style. Designed for versatility and function, each piece elevates the everyday—effortlessly bridging casual comfort, active living, and refined streetwear appeal.
004. Lululemon x Collegiate
Program:
Project Details:
Description:
Special Projects
(Ongoing)
(Ongoing)
Role: Apparel Graphics
Tools: Figma, Miro, Adobe Creative, Flex PLM
Guided by:
J.J. Collier,
VP of Design Outerwear & Special Projects
Tools: Figma, Miro, Adobe Creative, Flex PLM
Guided by:
J.J. Collier,
VP of Design Outerwear & Special Projects
lululemon’s Campus Licensing Program has now evolved into a major partnership with Fanatics, redefining collegiate apparel through premium quality and elevated design that extends beyond the bookstore. Focused on community, the program connects with students and alumni through graphics that reflect authentic campus experiences—making lululemon the standout choice for university-branded gear. Designing custom collegiate graphics for partnered schools, visual systems for product presentations, developed trim tech packs, and managed vendor communication for quality control. I also briefed and pitched seasonal concepts to leadership and cross-functional teams, and helped launch lululemon’s presence at +65 universities nationwide.
