In Real Life Conference
Visual Identity System
Spring 2021 – 8 weeks
Design with Sophie Kim, Vera Drapers
We are a conference on beauty, body positivity, and authenticity on social media. Social media should not be dictating what is considered beautiful by society. Everyone and everything is gorgeous, and that needs to be celebrated. Inspired by the iconic grid system found on Instagram, using bold colors, partnered with unapologetic copy, and photography focused on showcasing real people and natural bodies.
Social media has drastically shifted social norms and expectations. The broadcasting of a "perfect" life or person has a significant impact on the user's mental health. Social media is known to cause an increase in mental illnesses such as anxiety, depression, and eating disorders. How might we create a visual identity that breaks down the so-called social standards of beauty set by social media and learn to embrace and love who we are?
Social media has drastically shifted social norms and expectations. The broadcasting of a "perfect" life or person has a significant impact on the user's mental health. Social media is known to cause an increase in mental illnesses such as anxiety, depression, and eating disorders. How might we create a visual identity that breaks down the so-called social standards of beauty set by social media and learn to embrace and love who we are?
Logo
Posters
Website
App
Environment
Colletorals
Social Media
Project Details
CLIENT
Annabelle Gould
MY ROLE
Branding, Illustration, Layout, Interface
TOOLS
Figma, Illustrator, After Effects, Premiere
Annabelle Gould
MY ROLE
Branding, Illustration, Layout, Interface
TOOLS
Figma, Illustrator, After Effects, Premiere
Content Deliverables
Logo Identity20" x 24" Poster Series
Video Bumpers (Conference/Speaker Intro)
Environmental Piece
Event Merchandise
Website — Home, Speaker, Schedule (with Mobile/Tablet)