Title:
Project Details:
Description:
Role: Visual Direction, Branding, Photo Editing, Illustration
Tools: Figma, Photoshop, Illustrator
Team: Vera Drapers, Sophie Kim
Tools: Figma, Photoshop, Illustrator
Team: Vera Drapers, Sophie Kim
The pervasive impact of social media has reshaped societal norms, promoting unattainable ideals that affect mental health. The quest for a flawless digital facade has led to a surge in depression, anxiety, and eating disorders. The need to counter these harmful standards is evident, driving the creation of the IRL conference, a platform aiming to restore authenticity and self-love. This conference emerges as a response to the urgent need for recalibrating perceptions of beauty and normalcy dictated by social media, marking a pivotal step in the journey toward healing.
Design Process:
Design Process:
Inspiration and Problem Identification
The IRL conference is a beacon of hope, rooted in an understanding of the intersection between social media, mental well-being, and body positivity. Through interactive sessions, discussions, and workshops, it champions self-worth and challenges damaging beauty norms, drawing inspiration from Instagram's grid to redefine digital perfection. This transformative endeavor invites individuals to embrace their authenticity and join a community committed to reshaping norms and fostering a more genuine future, ultimately sparking a positive ripple effect in society.
The IRL conference is a beacon of hope, rooted in an understanding of the intersection between social media, mental well-being, and body positivity. Through interactive sessions, discussions, and workshops, it champions self-worth and challenges damaging beauty norms, drawing inspiration from Instagram's grid to redefine digital perfection. This transformative endeavor invites individuals to embrace their authenticity and join a community committed to reshaping norms and fostering a more genuine future, ultimately sparking a positive ripple effect in society.
Empowering Transformation
Our design process centers around a dedicated focus on our primary audience: those aged 15 to 30, profoundly affected by the prevalence of social media. This demographic represents the core of our mission, characterized by a Bold, Unapologetic, and Celebratory approach. Through bold text, unapologetic copy, and authentic photography, we emphasize self-acceptance and invite our audience to reclaim their narratives from digital confines on a transformative journey of self-discovery, ultimately reshaping the landscape of online engagement.
Our design process centers around a dedicated focus on our primary audience: those aged 15 to 30, profoundly affected by the prevalence of social media. This demographic represents the core of our mission, characterized by a Bold, Unapologetic, and Celebratory approach. Through bold text, unapologetic copy, and authentic photography, we emphasize self-acceptance and invite our audience to reclaim their narratives from digital confines on a transformative journey of self-discovery, ultimately reshaping the landscape of online engagement.
Design Process:
