Aston Martin
Brand Identity
Winter 2021– 5 weeks
Under the guidance of Steven Watson
For the elegant, high-life, affluent consumer, Aston Martin is the iconic British automobile that lets you add a personal touch of sculptural art to your estate and exclusivity. Through hand-crafted sports cars that combine exhilarating power, unrivaled beauty, and soul to leave a long-lasting impression wherever you go.
This rebrand aims to renovate Aston Martin branding to appeal to a broader consumer base in the evolving media landscape and high-net-worth demographics while conserving the Aston Martin heritage. The goal is to be seen as a more modern and versatile manufacturer of luxury sports cars and grand tourers. This is achieved by a refined and sophisticated logo, color palette, new posters, and more.
This rebrand aims to renovate Aston Martin branding to appeal to a broader consumer base in the evolving media landscape and high-net-worth demographics while conserving the Aston Martin heritage. The goal is to be seen as a more modern and versatile manufacturer of luxury sports cars and grand tourers. This is achieved by a refined and sophisticated logo, color palette, new posters, and more.
Original Logo
Final Logo
Website
Stationary
Racing Suit
Formula 1
Brand Guidelines
Project Details
CLIENT
Aston Martin
Steven Watson (Creative Director @ Turnstyle)
MY ROLE
Branding, Illustration, Layout, Interface
TOOLS
Figma, Illustrator, After Effects,
Aston Martin
Steven Watson (Creative Director @ Turnstyle)
MY ROLE
Branding, Illustration, Layout, Interface
TOOLS
Figma, Illustrator, After Effects,
Content Deliverables
Logo IdentityCompetitive Audit
Poster Series
Stationary
Web Page
Creative Brief
Brand Guidelines